... Just As Early Industrial Capitalism Moved

Art... Can Become The Direct Organization Of More Highly Evolved Sensations.

The Loss Of Quality That Is So Evident At Every Level Of Spectacular Language, From The Objects It Glorifies To The Behavior It Regulates, Stems From The Basic Nature Of A Production System That Shuns Reality. The Commodity Form Reduces Everything To Quantitative Equivalence. The Quantitative Is What It Develops, And It Can Develop Only Within The Quantitative.

The More He Identifies With The Dominant Images Of Need, The Less He Understands His Own Life And His Own Desires. The Spectacle’s Estrangement From The Acting Subject Is Expressed By The Fact That The Individual’s Gestures Are No Longer His Own; They Are The Gestures Of Someone Else Who Represents Them To Him.

In Societies Where Modern Conditions Of Production Prevail, All Of Life Presents Itself As An Immense Accumulation Of Spectacles. Everything That Was Directly Lived Has Moved Away Into A Representation.

The Spectacle Is The Bad Dream Of A Modern Society In Chains And Ultimately Expresses Nothing More Than Its Wish For Sleep. The Spectacle Is The Guardian Of That Sleep.