It's Not The Consumers' Job To Figure

A Small Team Of A+ Players Can Run Circles Around A Giant Team Of B And C Players.

We Just Wanted To Build The Best Thing We Could Build

It's More Fun To Be A Pirate Than To Join The Navy. On The Importance Of Loving What You Do.

Unless You've A Lot Of Passion About This, You're Not Gonna Survive. You're Gonna Give It Up. So You've Got To Have An Idea Or A Wrong That You Want To Right That You're Passionate About, Otherwise You're Not Gonna Have The Perseverance To Stick It Through. I Think It's Half The Battle Right There.

The Thing That Drives Me And My Colleagues At Both Apple And Pixar Is That You See Something Very Compelling To You, And You Don't Quite Know How To Get To It, But You Know, Sometimes Intuitively, It's Within Your Grasp. And It's Worth Putting In Years Of Your Life To Make It Come Into Existence.