It's Not The Consumers' Job To Figure

One Of The Failures Of Technology Companies Is That They Build Technologies Thinking Everything Else Will Work Out.

You Have To Trust In Something--your Gut, Destiny, Life, Karma, Whatever.

Most People Have No Concept Of How An Automatic Transmission Works, Yet They Know How To Drive A Car. You Don't Have To Study Physics To Understand The Laws Of Motion To Drive A Car. You Don't Have To Understand Any Of This Stuff To Use Macintosh.

The Web Is Just Going To Be One More Of Those Major Change Factors That Businesses Face Every Decade.

Let Them Know Precisely What You Are Going To Do With Their Data