It's Not About What You Tell The

Everything Is Possible. The Impossible Just Takes Longer.

Throughout History, Every Period Of Enlightenment Has Been Accompanied By Darkness, Pushing In Opposition. Such Are Laws Of Nature And Balance.

Oh, This Faithless World! Someone Must Deliver Them. You. If Not You, Who? You Have Been Saved For A Reason. Show Them The Old Demons. Remind Them Of Their Fear. Apathy Is Death. Without Darkness, There Is No Light. Without Evil, There Is No Good. Make Them Choose. Dark Or Light. Where Is The Fear? Where Are The Heroes? If Not Now, When?

Most Clients Expect Experience Design To Be A Discrete Activity, Solving All Their Problems With A Single Functional Specification Or A Single Research Study. It Must Be An Ongoing Effort, A Process Of Continually Learning About Users, Responding To Their Behaviors, And Evolving The Product Or Service.

My Father Could Argue Two Sides Of A Möbius Strip.