It's More Important To Do The Right

There Are Only Two Things In A Business That Make Money - Innovation And Marketing, Everything Else Is Cost.

Because Its Purpose Is To Create A Customer, The Business Enterprise Has Two - And Only These Two — Basic Functions: Marketing And Innovation. Marketing And Innovation Produce Results; All The Rest Are 'costs'.

An Institution Which Is Financed By A Budget - Or Which Enjoys A Monopoly Which The Customer Cannot Escape - Is Rewarded For What It Deserves Rather Than What It Earns. It Is Paid For 'good Intentions' And 'programs'. It Is Paid For Not Alienating Important Constituents Rather Than Satisfying Any One Group. It Is Misdirected By The Way It Is Being Paid Into Defining Performance And Results As What Will Produce The Budget Rather Than As What Will Produce Contribution.

The First Step Toward Making The Worker Achieving Is To Make Work Productive.

Above All, Innovation Is Not Invention. It Is A Term Of Economics Rather Than Of Technology.