It's Gonna Be Short If It's News;

So You Shouldn't Really Flatter Yourself That They Want To Be Your Buddy. They Don't. Generally. They Want You For Some Reason Or Other, And You Just Have To Fend That Off All The Time.

I Know What The Structure Of The Language Is.

You Find The Most Important Thing That Really Grabs You, And Put It Right Up Top. Don't Bury The Lead. Put It At The Top. Best Thing To Do. Never Go Wrong That Way. It's An Immutable Law Of Journalism. It Just Always Works.

And You Can't Really Cover People Critically That You're Friends With.

If Your Audience Is Young, It'd Be Youth Culture, If Your Audience Is Older, It'd Be Older People, If It Were Senior Citizens, It'd Be Senior Citizen Issues. So You Try And Hit The Target Audience.