It's Alright To Feel Fear, But Sometimes

Rage-the Biggest, Truest Rage Of Her Adult Life-had Invaded Her Like A Fever, But It Wasn't Like Any Fever She Had Known Previously. It Circulated Like Weird Serum, Cold On The Right Side Of Her Body, Then Hot On The Left, Where Her Heart Was. It Seemed To Come Nowhere Near Her Head, Which Remained Clear.

I Think Uncertainty Is Good For Things. Certainty Breeds Complacency And Complacency Means That You Just Sit Somewhere In Your Nice Little Comfortable Suburban House In Michigan, Looking At Cnn And Saying, "oh, Those Poor Immigrant Children That Are All Coming Across The Border. But We Really Can't Have Them Here - That Isn't What God Wants. Let's Send Them All Back To The Drug Cartels." There's A Complacency To It.

A Campaign, Like A Brand, Is Not Just A Number Of Bits Put Together - A Claim Here, A Pack Shot There, A Reason Why Somewhere Else. If We Try To Produce It By The Atomistic Approach, We Will End Up With A Sort Of Identikit Brand. It Will Be A Perfect Description Of The Structure Of The Brand, As The Identikit Can Describe The Contours Of The Face. But It Won't Be The Same Thing. The Brand Will Never Come To Life.

The Situation Comes First...the Characters...come Next...[then] Begin To Narrate.

He Who Speaks Without An Attentive Ear Is Mute.