It Requires A Certain Kind Of Mind

I Never Considered My Dreams Wasted Energy; They Were Invariably Linked To Some Form Of Action. When I Dreamed About Having A Lemonade Stand, For Example, It Wasn't Long Before I Set Up A Lemonade Stand.

In Business For Yourself, But Not By Yourself.

Mcdonald's Is A People Business, And That Smile On That Counter Girl's Face When She Takes Your Order Is A Vital Part Of Our Image.

Our Aim Was To Insure Repeat Business Based On The System's Reputation Rather Than On The Quality Of A Single Store Or Operator.

Look After The Customer And The Business Will Take Care Of Itself