It Isn't The Head But The Stomach

The Worst Thing You Can Do Is Invest In Companies You Know Nothing About. Unfortunately, Buying Stocks On Ignorance Is Still A Popular American Pastime.

Avoid Hot Stocks In Hot Industries.

The Basic Story Remains Simple And Never-ending. Stocks Aren't Lottery Tickets. There's A Company Attached To Every Share.

During The Gold Rush, Most Would-be Miners Lost Money, But People Who Sold Them Picks, Shovels, Tents And Blue-jeans (levi Strauss) Made A Nice Profit.

There's Lots Of Stocks Out There And All You Need Is A Few Of 'em. That's Been My Philosophy.