It Is Possible To Be Aware Of

We Are The Most Focused Company That I Know Of Or Have Read Of Or Have Any Knowledge Of. We Say No To Good Ideas Every Day. We Say No To Great Ideas In Order To Keep The Amount Of Things We Focus On Very Small In Number So That We Can Put Enormous Energy Behind The Ones We Do Choose.....it's Not Just Saying Yes To The Right Products, It's Saying No To Many Products That Are Good Ideas, But Just Not Nearly As Good As The Other Ones.

The Longer The Meeting, The Less Is Accomplished.

In My View The Tablet And The Pc Are Different. You Can Do Things With The Tablet If You Are Not Encumbered By The Legacy Of The Pc.

I Don't Think Apple Has To Own A Content Business.

Intuition Is Critical In Virtually Everything You Do. But, Without Relentless Preparation And Execution, It Is Meaningless.