It Doesn't Matter Whether The Dow Is

People Who Earn The Label "creative" Are Really Just People Who Come Up With More Combinations Of Ideas, Find Interesting Ones Faster, And Are Willing To Try Them Out. The Problem Is That Most Schools And Organizations Train Us Out Of Those Habits.

Companies Can Add Value And Simultaneously Promote Themselves If Their Product Or Service Truly Improves The Lives Of Their Customers. I Mean Really Improve Lives, Not Wishful Thinking, Rationalization. That's The Acid Test.

The Best Reason To Start An Organization Is To Make Meaning; To Create A Product Or Service To Make The World A Better Place.

Best Way To Succeed Is To Do Things For The Customer, Not To The Competition. Very Few People Buy A Product In Order To Help You Hurt The Competition. To Think Otherwise Is Lunacy.

Skillful Pitching... Is A Necessary, But Not Sufficient, Part Of Raising Capital. More Important Are The Realities Of Your Organization: Are You Building Something Meaningful, Long Lasting, And Valuable To Society?