Intimate, Loving, And Enduring Relationships With Our

You Can't Find Returns In Investments You Haven't Made.

Breaking An Old Business Model Is Always Going To Require Leaders To Follow Their Instinct. There Will Always Be Persuasive Reasons Not To Take A Risk. But If You Only Do What Worked In The Past, You Will Wake Up One Day And Find That You’ve Been Passed By.

In General, The Questions That Are On Our Mind Are The Same Questions That Have Been Driving Our Work Over The Past Decade. How Do We Bring Order To This Messy, Unpredictable World Of Innovation? How Can We Dramatically Improve The Chances Of Creating A Successful New-growth Business? How Can We Do This Again And Again? More Specifically, It Has Become Very Clear That The Fundamental Paradigms Of Market Segmentation And Branding Are Badly Broken - And We're Working On Developing More Useful Theories For These Dimensions Of Innovation.

An Innovation Will Get Traction Only If It Helps People Get Something That They're Already Doing In Their Lives Done Better.

In A Large Successful Company Where Your Power Base As Ceo Isn't All That Secure, It's Hard For A Ceo To Pursue A Truly Disruptive Strategy.