Interestingly, Human Irrationality Is A Hot Topic

We Are More Likely To Cheat If We See Others Doing So. We Tend To Conform To Accepted Norms Of Reasonable Behaviour, Rather Than Adhere To Strict Rules.

Personally, I Don't See Old Economics And Behavioural Economics As Opposed. It Is Useful To Assume People Are Rational As A Good Approximation To Their Long Term Behaviour, But It Would Be Unwise Not To Think How In Practice Their Behaviour May Deviate From That Simplifying Assumption.

I've Always Been Scared Of Advertising Folk. I've Met Them At Parties And I've Been To Their Offices And I've Always Found Them Intimidatingly Cool. At One Company I Visited, They Held Their Meetings In A Caravan That Had Somehow Been Installed In The Place, A Rather More Exotic Place To Gather Than The Typical Bbc Glass Box.

But Beginners To The World Economics Forum Have To Understand There Is No Single Davos Experience, And There Is No Single Davos Community Either. There Are Numerous Tribes Who Interact Only At A Minimal Level.

For Industry To Settle In A Country, You First Need Electricity; For Electricity, You Need Some Trained Workers; For Trained Workers, You Need Some Schools; For Schools You Need Some Money; For Money, You Need Some Industry.