Innovation Is The Only Way To Win.

John Sculley Ruined Apple And He Ruined It By Bringing A Set Of Values To The Top Of Apple Which Were Corrupt And Corrupted Some Of The Top People Who Were There, Drove Out Some Of The Ones Who Were Not Corruptible, And Brought In More Corrupt Ones And Paid Themselves Collectively Tens Of Millions Of Dollars And Cared More About Their Own Glory And Wealth Than They Did About What Built Apple In The First Place Which Was Making Great Computers For People To Use.

So Let's Not Use A Stylus. We're Going To Use The Best Pointing Device In The World. We're Going To Use A Pointing Device That We're All Born With - Born With Ten Of Them. We're Going To Use Our Fingers. We're Going To Touch This With Our Fingers. And We Have Invented A New Technology Called Multi-touch, Which Is Phenomenal. It Works Like Magic.

When I Went To School, It Was Right After The '60s And Before This General Wave Of Practical Purposefulness Had Set In.... The Idealistic Wind Of The '60s Was Still At Our Backs, Though, And Most Of The People I Know Who Are My Age Have That Engrained In Them Forever.

What This Means Is That People Are Seeing A Stable Business, Which Is Good, And A Business That Is In Control, Which Is Also Good.

No One Is Going To Buy A Big Phone.