In Total, By Giving People $30 Bonus,

When It Comes To The Mental World, When We Design Things Like Health Care And Retirement And Stock Markets, We Somehow Forget The Idea That We Are Limited. I Think That If We Understood Our Cognitive Limitations In The Same Way That We Understand Our Physical Limitations … We Could Design A Better World.

The Major Thing That Holds You Back When You're Trying To Change A Bad Habit Like Eating, Smoking, Or Drinking Too Much Is Your Belief You Are Out Of Control.

While We Somehow Understand Revenge On An Intuitive Level Between Individuals, I Do Suspect That Companies, Assuming That People Are Rational, Completely Miss And Underestimate The Motivation People Have For Revenge.

That When Given The Opportunity, Many Honest People Will Cheat.

Money Is A Great Way To Get Happiness. Right? Lots Of Wonderful Things You Can Do With Money. The Question Is, Are We Really Optimizing On That? So, If You Think About Getting Lattes And Getting Cable. Which One Of Those Is Actually Giving You A Greater Happiness, And If You Have To Cut On One Of Those, Which One Would You Cut? So, I Think Thinking In Terms Of Concrete Terms Would Help Us A Great Deal.