In The Most Innovative Companies There Is

Creativity Is A Lot Like Looking At The World Through A Kaleidoscope. You Look At A Set Of Elements, The Same Ones Everyone Else Sees, But Then Reassemble Those Floating Bits And Pieces Into An Enticing New Possibility.

Change Is Like Putting Lipstick On A Bulldog. The Bulldog's Appearance Hasn't Improved, But Now It's Really Angry.

Throughout Human History, People Have Developed Strong Loyalties To Traditions, Rituals, And Symbols. In The Most Effective Organizations, They Are Not Only Respected But Celebrated. It Is No Coincidence That The Most Highly Admired Corporations Are Also Among The Most Profitable. Why? Because Everyone Involved Is Committed To Certain Non-negotiable Core Values. Traditions Keep Them Alive. Rituals Such As Special Occasions Reaffirm Them. Symbols Serve As Constant Reminders Of Their Enduring Importance.

Power Stems From 'rainmaking,' As Law Firms Put It: The Ability To Bring Resources Into The Company.

A Great Thinker Once Described Innovative Thinkers This Way: "some Men See Things As They Are And Say, 'why?' I Dream Of Things That Never Were And Say, 'why Not?'" Innovative Thinkers Are Constantly Asking Questions Such As These. How Can We Improve Recruiting, Hiring And Training. How Can Be Add Greater Value To Our Products And Services By Making Them Even Better? How Can We Do More To Nourish The Personal As Well As Professional Development Of Our People? What More Can We Do As A Good Citizen Where We Do Business?