In The Managerial Organization, The Top People

The Rule Should Be To Minimize The Need For People To Get Together To Accomplish Anything.

Entrepreneurship Rests On A Theory Of Economy And Society. The Theory Sees Change As Normal And Indeed As Healthy. And It Sees The Major Task In Society – And Especially In The Economy – As Doing Something Different Rather Than Doing Better What Is Already Being Done. This Is Basically What Say, Two Hundred Years Ago, Meant When He Coined The Term Entrepreneur.

Business Enterprise Is An Organ Of Society. There Is Only One Valid Definition Of Business Purpose: To Create A Customer.

As A Manager You're Paid To Be Uncomfortable. If You're Comfortable, It's A Sure Sign You're Doing Things Wrong.

What The Customer Buys And Considers Value Is Never A Product. It Is Always Utility, That Is, What A Product Or A Service Does For The Customer.