In The Field Of Marketing . .

Leadership Appears To Be The Art Of Getting Others To Want To Do Something You Are Convinced Should Be Done

As Businessmen Caught A Glimpse Of The Potentialities Inherent In Endlessly Expanding The Wants Of People Under Consumerism, Forced Draft Or Otherwise, Many Began To See Blue Skies... What Was Needed Was Strategies That Would Make Americans In Large Numbers Into Voracious, Wasteful, Compulsive Consumers-and Strategies That Would Provide Products Assuring Such Wastefulness. Even Where Wastefulness Was Not Involved, Additional Strategies Were Needed That Would Induce The Public To Consume At Ever-higher Levels.

Furthermore, Unlike Man's Other Great Good Friend The Horse, The Cat Is No Sweating Serf Of Man. The Only Labor She Condescends To Perform Is To Catch Mice And Rats, And That's Fun.

If The Person You Are Trying To Diagnose Politically Is Some Sort Of Intellectual, The Chances Are Two To One He Is A Democrat.

The Most Common Characteristic Of All Police States Is Intimidation By Surveillance. Citizens Know They Are Being Watched And Overheard. Their Mail Is Being Examined. Their Homes Can Be Invaded.