In The Beginning It Was Just About

About 40 Percent Of My Time Is Spent On Social Issues And Building New Organizations, More For The Benefit Of The Climate Or Health Issues.

Throughout My Business Life I Have Always Tried To Keep On Top Of Costs And Protect The Downside Risk As Much Possible. The Virgin Group Has Survived Only Because We Have Always Kept Tight Control Of Our Cash. But, Likewise, I Also Know That Sometimes It Is Essential To Break These Rules And Spend Lavishly.

I Was The Kind Of Entrepreneur That Never Really Felt I Made It. When Mike Olefield's "tubular Bells" [virgin Records' First Release] Sold 8 Or 10 Million Copies, I Suppose, At Age 19, I Could've Possibly Retired On The Money. Instead, I Immediately Pushed The Boat And Took That Risk Again.

To Get The Respect Of People, I Think You've Got To Roll Up Your Sleeves And Lead With Your People. The Absolute Key Is Treating Your People Well. Looking For The Best In Your People. Lots And Lots Of Praise, No Criticism.

What Is A Business? It's Simply An Idea That Makes Someone Else's Life Better