In General, The Questions That Are On Our Mind Are The Same Questions That Have Been Driving Our Work Over The Past Decade. How Do We Bring Order To This Messy, Unpredictable World Of Innovation? How Can We Dramatically Improve The Chances Of Creating A Successful New-growth Business? How Can We Do This Again And Again? More Specifically, It Has Become Very Clear That The Fundamental Paradigms Of Market Segmentation And Branding Are Badly Broken - And We're Working On Developing More Useful Theories For These Dimensions Of Innovation.

-Clayton Christensen

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In General, The Questions That Are On

Clayton Christensen

In General, The Questions That Are On Our Mind Are The Same Questions That Have Been Driving Our Work Over The Past Decade. How Do We Bring Order To This Messy, Unpredictable World Of Innovation? How Can We Dramatically Improve The Chances Of Creating A Successful New-growth Business? How Can We Do This Again And Again? More Specifically, It Has Become Very Clear That The Fundamental Paradigms Of Market Segmentation And Branding Are Badly Broken - And We're Working On Developing More Useful Theories For These Dimensions Of Innovation.

Topic

Successful

Past

Broken

Quite Often Startups Were First Out Of The Gate With A Sustaining Technology. But Somehow The Leaders Got The Technology And Stayed Atop Their Industries. Sometimes They Acquired The Startup; Sometimes They Just Developed The Technology As A Follower And Used Their Muscle And Mass To Win. But They Always Won.

Winning

Technology

Leader