In Anything We Do, Any Endeavor, It's

In This Ever-changing Society, The Most Powerful And Enduring Brands Are Built From The Heart.

Good Results Is Not An Entitlement. It Has To Be Earned And Earned Each Individual Working Day Via The Lens Of Humility.

My Son Is Trying To Be A Sports Writer, And My Daughter Is A College Student. She Wants To Be A Comedy Writer, And She's At Film School. I Discouraged Both Of Them Early On From Getting Involved In Starbucks. I Didn't Think It Would Be Fair; Plus, They Didn't Have Any Interest Anyway.

Americans Reading The Paper, Listening To The News Every Single Day, And All You Hear Is Things Are Getting Worse And Worse. And That Has A Psychological Effect On Consumer Confidence. That's What Consumer Confidence Is.

Starbucks Is Not An Advertiser; People Think We Are A Great Marketing Company, But In Fact We Spend Very Little Money On Marketing And More Money On Training Our People Than Advertising.