In An Age Of Multiple And Massive

The Business Of The Advertiser Is To See That We Go About Our Business With Some Magic Spell Or Tune Or Slogan Throbbing Quietly In The Background Of Our Minds.

Explore The Situation. Statements Are Expendable. Don't Keep On Looking In The Rearview Mirror And Defending The Status Quo Which Is Outmoded The Moment It Happened.

A Successful Book Cannot Afford To Be More Than Ten Percent New.

The Car Has Become An Article Of Dress Without Which We Feel Uncertain, Unclad, And Incomplete In The Urban Compound.

When Producers Want To Know What The Public Wants, They Graph It As Curves. When They Want To Tell The Public What To Get, They Say It In Curves.