In A World Of Free, Everyone Can

The Easiest Thing Is To React. The Second Easiest Thing Is To Respond. But The Hardest Thing Is To Initiate. – When People Ask You To Tell Them What To Do, Resist.

It's Easier To Love A Brand When The Brand Loves You Back.

Advertising Is Just A Symptom, A Tactic. Marketing Is About Far More Than That.

Marketers Need To Spend Less Time Making Promises And More Time Keeping Them.

Physical Reality Springs From The Imagination, Which Follows The Path Of Your Beliefs