In A Large Successful Company Where Your

Because We Employ No Professional Preachers, It Means That Every Sermon Or Lesson In Church Is Given By A Regular Member - Women And Men, Children And Grandparents.

History Is Littered With Great Firms That Got Killed By Disruption. Of Course, The Personal Computer, A Technology That First Took Root As A Toy, Got Digital Equipment Corporation. Kodak Missed The Boat For A Long Time On Digital Imaging. Sony Was Slow To Get Mp3 Technology. Microsoft Doesn't Know What To Do With Open Source Software. And So On.

Because These Firms Listened To Their Customers, Invested Aggressively In New Technologies That Would Provide Their Customers More And Better Products Of The Sort They Wanted, And Because They Carefully Studied Market Trends And Systematically Allocated Investment Capital To Innovations That Promised The Best Returns, They Lost Their Positions Of Leadership.

If You Just Look At The Data, You Are Led To Believe That Things Are Getting Better, Rather Than Worse. That's Why The Fall Is Really Precipitous, Once You Hit The Ceiling.

Its Actually Really Important That You Succeed At What Youre Succeeding At, But That Isnt Going To Be The Measure Of Your Life.