I'm Very Excited About Having The Internet

When You're A Carpenter Making A Beautiful Chest Of Drawers, You're Not Going To Use A Piece Of Plywood On The Back, Even Though It Faces The Wall And Nobody Will Ever See It. You'll Know It's There, So You're Going To Use A Beautiful Piece Of Wood On The Back.

My Job Is To Make The Whole Executive Team Good Enough To Be Successors, So That's What I Try To Do.

We've Had One Of These Before, When The Dot-com Bubble Burst. What I Told Our Company Was That We Were Just Going To Invest Our Way Through The Downturn, That We Weren't Going To Lay Off People, That We'd Taken A Tremendous Amount Of Effort To Get Them Into Apple In The First Place; The Last Thing We Were Going To Do Is Lay Them Off.

We Do Not Say Anything About Future Products. We Work On Them In Secret, Then We Announce Them.

Customers Don't Measure You On How Hard You Tried, They Measure You On What You Deliver.