I'm Not A Psychopath-i'm Wearing A Tie!

The Reason Social Media Is So Difficult For Most Organizations: It’s A Process, Not An Event.

You Can Win With Consistent Benefits, Delivered Over Time. You Win By Incrementally Earning Share, Attention And Trust.

What Marketers Used To Do Is Make Average Products For Average People. That's What Mass Marketing Is. They Would Ignore The Geeks, And - God Forbid - The Laggards. It Was All About Going For The Center. I Don't Think That's The Strategy We Want To Use Anymore.

Great Work Is The Result Of Seeking Out Tension, Not Avoiding It.

If Not Enough People Doubt You, You're Not Making A Difference.