If You're In The Idea Business, It

Anyone Who Says Failure Is Not An Option Has Also Ruled Out Innovation.

If You Hear My Idea And Dont Believe It , Thats Not Your Fault Its Mine.

A Brand Is The Set Of Expectations, Memories, Stores And Relationships That, Taken Together, Account For A Consumer's Decision To Choose One Product Or Service Over Another.

A Big Part Of Doing Your Work Is Defending Your Time And Your Attention So You Can Do Your Work.

The Goal Of A Marketing Interaction Isn't To Close The Sale, Any More Than The Goal Of A First Date Is To Get Married. No, The Opportunity Is To Move Forward, To Earn Attention And Trust And Curiosity And Conversation.