If You're In The Idea Business, It

When In Doubt, Tell Yourself The Truth.

The Market And The Consumer And Idea Trump The System.

Once You Have Permission To Talk To Someone, Finding New Products Or Services For Them Is A Smart Way To Grow.

The Wettest, Weirdest Environment Is Human Interaction. Whatever We Build Gets Misunderstood, Corroded And Chronic, And It Happens Quickly And In Unpredictable Ways. That's One Reason Why The Web Is So Fascinating-it's A Collision Between The Analytic World Of Code And Wet World Of People.

Permission Marketing Turns Strangers Into Friends And Friends Into Loyal Customers. It's Not Just About Entertainment - It's About Education. Permission Marketing Is Curriculum Marketing.