If You Were To Open Up A

Your Job Is To Give People A Reason To Keep Reading.

Excellence Is The Trend Of The '80s. Walk Into Any Shopping Mall Bookstore, Go To The Rack Where They Keep The Best-sellers Such As Garfield Gets Spayed, And You'll See A Half-dozen Books Telling You How To Be Excellent: In Search Of Excellence, Finding Excellence, Grasping Hold Of Excellence, Where To Hide Your Excellence At Night So The Cleaning Personnel Don't Steal It, Etc.

I Don't Have Any Insight Or Understanding On Anything About The Government. All I Think Is That It's Stupid - Which Is The One Perspective That's Almost Completely Lacking In Washington.

Cigarette Sales Would Drop To Zero Overnight If The Warning Said "cigarettes Contain Fat.

If You Tell The Reader It's Funny, Then The Audience Is Like An Audience At A Stand-up Comedy Club And They Expect You To Be Funny, And If You're Not, They Notice. Whereas If You Read A Regular Op-ed About Israel Or The Family Or Medicine, You're Not Starting With The Assumption That You're Supposed To Laugh.