If You Want To Predict The Future

Profit Is Not The Explanation, Cause, Or Rationale Of Business Behavior And Business Decisions, But The Test Of Their Validity.

Management Must Take The Lead In Making Obsolete Its Own Products And Services Rather Than Waiting For A Competitor To Do So.

What's Measured Improves

The Company Is Not And Must Never Claim To Be Home, Family, Religion, Life Or Fate For The Individual. It Must Never Interfere In His Private Life Or His Citizenship. He Is Tied To The Company Through A Voluntary And Cancellable Employment Contract, Not Through Some Mystical Or Indissoluble Bond.

Innovation Is The Specific Tool Of Entrepreneurs, The Means By Which They Exploit Change As An Opportunity For A Different Business Or A Different Service.