If You Want To Know What's Really

Web 2.0 Ideas Have A Chirpy, Cheerful Rhetoric To Them, But I Think They Consistently Express A Profound Pessimism About Humans, Human Nature And The Human Future.

Human Beings Either Function As Individuals Or As Members Of A Pack. There's A Switch Inside Us, Deep In Our Spirit, That You Can Turn One Way Or The Other. It's Almost Always The Case That Our Worst Behaviour Comes Out When We're Switched To The Mob Setting. The Problem With A Lot Of Software Designs Is That They Switch Us To That Setting.

The Most Important Thing About A Technology Is How It Changes People.

Advertisers And Marketers Should Be Looking To Bring New Experiences To Different Parts Of The Brain. It's A More Profound Idea Than Just Dropping A Billboard Into A Video Game.

We Have Repeatedly Demonstrated Our Species's Bottomless Ability To Lower Our Standards To Make Information Technology Look Good.