If You Think You're Too Small To

The Trouble With The New World We Have Watched Being Created Over The Past Decade Is That It Sees No Further Than Money. People Have Always Been Obsessed With Money, Of Course - Greed Is As Old As History. But When The Institutions That Govern All Our Lives Forget There Was Ever Anything Else, Then It Gets Dangerous.

You Educate People, Especially Young People, By Stirring Their Passions, So You Take Every Opportunity To Grab The Imagination Of Your Employees, You Get Them To Feel They Are Doing Something Important, That They Are Not A Lone Voice, That They Are The Most Powerful And Potent People On The Planet.

The Predominant Idea Behind Globalization, In Its Most Virulent Form, Is An Unpleasant Kind Of Social Darwinism - That The World Is For Winners Not Losers, That Only The Successful Count, That Money Is Considerably More Important Than Votes.

Consumers Have Not Been Told Effectively Enough That They Have Huge Power And That Purchasing And Shopping Involve A Moral Choice.

There Are A Lot Of Dark Sides To Success, But The Light Side Of It Is The Ability To Be Opportunistic, And To Be Able To Do Things.