If You Take A Salesman, Who Sells

Man Is The Only Animal For Whom His Own Existence Is A Problem Which He Has To Solve.

Fairness Means Not To Use Fraud And Trickery In The Exchange Of Commodities And Services And The Exchange Of Feelings.

Today The Function Of Psychiatry, Psychology And Psychoanalysis Threatens To Become The Tool In The Manipulation Of Man.

Freedom Is Not A Constant Attribute Which We Either "have" Or "have Not." In Fact, There Is No Such Thing As "freedom" Except As A Word And An Abstract Concept. There Is Only One Reality: The Act Of Freeing Ourselves In The Process Of Making Choices. In This Process The Degree Of Our Capacity To Make Choices Varies With Each Act, With Our Practice Of Life.

A Vast Sector Of Modern Advertising... Does Not Appeal To Reason But To Emotion; Like Any Other Kind Of Hypnoid Suggestion, It Tries To Impress Its Objects Emotionally And Then Make Them Submit Intellectually.