If You Sell What You Do, You're

A Good Leader Takes Care Of Those In Their Charge. A Bad Leader Takes Charge Of Those In Their Care.

I Don't Have To Convince Everybody In The Room. I Just Need A Critical Mass Of The People In The Room.

You Have To Write A Book Because You Believe It Has Helped You, Because You Believe It Has Helped Others Personally And You Are Dying To Share With It Others Because You Know It Will Add Value To Their Lives. You Write It For Them Like A Gift. You Don't Want Anything From Them. You Don't Want Them To Do Anything For You. You Don't Even Care If They All Share The Book With Their Friends, They Don't All Have To Buy Them. You're Just Dying To Share This Idea With People. Your Challenge Is To Write It In A Way That Is Compelling, Enjoyable To Read So That They Will Get The Idea.

To Spend More Money, You Have To Have More Money, But Time Is Fixed And We All Have The Same Amount To Spare. How We Choose To Spend It Can Make A Significant Difference On The Impact We Have In Our Careers Or In The World.

I Put Messages Out There That Start With Why And They Talk About What I Believe. They Go On To Demonstrate And Give Examples. If It Resonates With Others, Those With Whom It Resonates Will Share It With Their Friends And Say, "this Inspired Me. You Should Watch It. You Should Read This."