If You Play An Audiotape Of A

I'm Convinced That Ideas And Behaviors And New Products Move Through A Population Very Much Like A Disease Does.

Asian Culture Has A Profoundly Different Relationship To Work. It Rewards People Who Are Persistent.

Where They Come From Matters. They're Products Of Particular Places And Environments.

Starting Epidemics Requires Concentrating Resources On A Few Key Area. The Law Of The Few Says That Connectors, Mavens, And Salesman Are Responsible For Starting Word-of-mouth Epidemics, Which Means That If You Are Interested In Starting A Word-of-mouth Epidemic , Your Resources Ought To Be Solely Concentrated On These Three Groups. No One Else Matters.

The Face Is Not A Secondary Billboard For Our Internal Feelings. It Is An Equal Partner In The Emotional Process.