If You Need To Conceal Your True

Conversations Among The Members Of Your Marketplace Happen Whether You Like It Or Not. Good Marketing Encourages The Right Sort Of Conversations.

What Makes Someone An Artist? I Don't Think Is Has Anything To Do With A Paintbrush. There Are Painters Who Follow The Numbers, Or Paint Billboards, Or Work In A Small Village In China, Painting Reproductions. These Folks, While Swell People, Aren't Artists. On The Other Hand, Charlie Chaplin Was An Artist, Beyond A Doubt. So Is Jonathan Ive, Who Designed The Ipod. You Can Be An Artist Who Works With Oil Paints Or Marble, Sure. But There Are Artists Who Work With Numbers, Business Models, And Customer Conversations. Art Is About Intent And Communication, Not Substances.

Fitting In Is A Short-term Strategy That Gets You Nowhere. Standing Out Is A Long-term Strategy That Takes Guts And Produces Results.

By The Time There Is A Case Study About Your Industry, You Are Already Too Late.

The Joy Of Art Is Particularly Sweet, Though, Because It Carries With It The Threat Of Rejection, Of Failure, And Of Missed Connections. It's Precisely The High-wire Act Of "this Might Not Work" That Makes Original Art Worth Doing.