If You Forgo Your Plan, You Also

People Who Bet Against The Internet, Who Think That Somehow This Change Is Just A Generational Shift, Miss That It Is A Fundamental Reorganizing Of The Power Of The End User. The Internet Brings Tremendous Tools To The End User, And That End User Is Going To Use Them.

If You Forgo Your Plan, You Also Have To Forgo Fear.

Technology Is Always Evolving, And Companies.. Not Just Search Companies.. Can't Be Afraid To Take Advantage Of Change.

We Didn't See Any Statistically Significant Relationship Between Our Buzz And Our Short-term Sales...is That The End Of The Story? I Would Say No. This Is One Study On A Set Of Brands In A Particular Company Within A Certain Segment Of The Consumer-packag Ed-goods Industry. It Is By No Means A Generalized Result That Applies To All Industries.

I Think Of Google As A Set Of Overlapping Things. It's A Consumer Platform, Consumer Phenomenon Of Which Search Is Its Fundamental Activity, But There Are Many Other Things You Can Do Than Search... I Think Of Google As An Advertising Company Who Services The Broader Advertising Industry In The Ways That You Know.