If We Were Motivated By Money, We

The "be Good" Concept Also Comes Up When We Design Our Products. We Want Them To Have Positive Social Effects.

You Treat People With Respect, They Tend To Return The Favor To The Company.

For A Lot Of Companies, It's Useful For Them To Feel Like They Have An Obvious Competitor And To Rally Around That. I Personally Believe It's Better To Shoot Higher. You Don't Want To Be Looking At Your Competitors. You Want To Be Looking At What's Possible And How To Make The World Better.

The Ultimate Search Engine... Would Understand Exactly What You Mean And Give Back Exactly What You Want.

We Understand The Need To Balance Our Short- And Longer-term Needs Because Our Revenue Is The Engine That Funds All Our Innovation. But Over Time, Our Emerging High-usage Products Will Likely Generate Significant New Revenue Streams For Google As Well As For Our Partners, Just As Search Does Today.