If Some People Are So Hungry For

Thousands Of Salespeople Are Pounding The Pavements Today, Tired, Discouraged And Underpaid. Why? Because They Are Always Thinking Only Of What They Want. They Don't Realize That Neither You Nor I Want To Buy Anything. If We Did, We Would Go Out And Buy It. But Both Of Us Are Eternally Interested In Solving Our Problems. And If Salespeople Can Show Us How Their Services Or Merchandise Will Help Us Solve Our Problems, They Won't Need To Sell Us. We'll Buy. And Customers Like To Feel That They Are Buying - Not Being Sold.

Do The Thing You Fear To Do And Keep On Doing It... That Is The Quickest And Surest Way Ever Yet Discovered To Conquer Fear.

There Is A Reason Why The Other Man Thinks And Acts As He Does. Ferret Out That Reason — And You Have The Key To His Actions, Perhaps To His Personality. Try Honestly To Put Yourself In His Place.

It Isn't Work That Makes You Tired, It's Your Mental Attitude.

The Most Important Thing In Life Is Not Simply To Capitalize On Your Gains. Any Fool Can Do That. The Important Thing Is To Profit From Your Losses. That Requires Intelligence, And Makes The Difference Between A Man Of Sense And A Fool.