If Man--if Each One Of Us--abdicates His

Our Civilization Is First And Foremost A Civilization Of Means; In The Reality Of Modern Life, The Means, It Would Seem, Are More Important Than The Ends.

Mass Media Provides The Essential Link Between The Individual And The Demands Of The Technological Society.

The Goal Of Modern Propaganda Is No Longer To Transform Opinion But To Arouse An Active And Mythical Belief

Enclosed Within His Artificial Creation, Man Finds That There Is “no Exit”; That He Cannot Pierce The Shell Of Technology Again To Find The Ancient Milieu To Which He Was Adapted For Hundreds Of Thousands Of Years . In Our Cities There Is No More Day Or Night Or Heat Or Cold. But There Is Overpopulation, Thralldom To Press And Television, Total Absence Of Purpose. All Men Are Constrained By Means External To Them To Ends Equally External. The Further The Technical Mechanism Develops That Allows Us To Escape Natural Necessity, The More We Are Subjected To Artificial Technical Necessities.

In Sum, Thought And Reflection Have Been Rendered Thoroughly Pointless By The Circumstances In Which Modern Men And Women Live And Act.