If It Scares You, It Might Be

Flexible In The Face Of Change, Resilient In The Face Of Confusion. All Of These Attributes Are Choices, Not Talents, And All Of Them Are Available To You.

Ideas Aren't A Sideshow That Make Our Factory A Little More Valuable. Our Factory Is A Sideshow That Makes Our Ideas A Little More Valuable!

The Only Way To Get What You're Worth Is To Stand Out, To Exert Emotional Labor, To Be Seen As Indispensable, And To Produce Interactions That Organizations And People Care Deeply About.

Marketing Is The Art Of Seeing (and Then Creating) What Might Be Interesting To More Than Our Friends

The Application Process Changes The List Of Who Applies. Your Applicants Reflect Your Methods.