If Failure Isn't An Option, Then Success

Do The Emotional Labor Of Working On Things That Others Fear.

Say What You Believe And See Who Follows.

I Wonder Why Anyone Would Hesitate To Be Generous With Their Writing. I Mean, If You Really Want To Make A Living, Go To Wall Street And Trade Oil Futures ... We're Writers. We're Doing Something That Is Inherently A Generous Act. We're Exposing Ourselves To The Muse And To The Things That Frighten Us. Why Do That If You're Not Willing To Be Generous? And Paradoxically, Almost Ironically, It Turns Out That The More Generous You Are, The More Money You Make. But That's Secondary. For Me, The Privilege Of Being Generous Is Why I Get To Do This.

If You Think Your Organization Needs A Bigger Marketing Budget, Maybe You Just Need To Be Less Average Instead.

Mass Marketing Means Appealing To The Masses Which Means Appealing To The Average.