I'd Rather Be A Pirate Than Join

It Isn't The Consumers' Job To Know What They Want.

The Difference Between The Best Worker On Computer Hardware And The Average May Be 2 To 1, If You're Lucky. With Automobiles, Maybe 2 To 1. But In Software, It's At Least 25 To 1. The Difference Between The Average Programmer And A Great One Is At Least That. The Secret Of My Success Is That We Have Gone To Exceptional Lengths To Hire The Best People In The World. And When You're In A Field Where The Dynamic Range Is 25 To 1, Boy, Does It Pay Off.

I'm Sorry, It's True. Having Children Really Changes Your View On These Things. We're Born, We Live For A Brief Instant, And We Die. It's Been Happening For A Long Time. Technology Is Not Changing It Much - If At All.

Marketing Is About Values. It's A Complicated And Noisy World, And We're Not Going To Get A Chance To Get People To Remember Much About Us. No Company Is. So We Have To Be Really Clear About What We Want Them To Know About Us.

You Can't Win On Innovation Unless You Have A Way To Communicate It To Customers.