I'd Have Opened A Bloody Library If

Over The Past Decades...while Many Businesses Have Pursued What I Call 'business As Usual', I Have Been Part Of A Different, Smaller Business Movement, One That Tried To Put Idealism Back On The Agenda.

To Succeed You Have To Believe In Something With Such A Passion That It Becomes A Reality.

I Believe That Conventional Marketing Techniques Are Increasingly Ineffective. Customers Are Hyped Out. They Have Been Overmarketed. They Are Becoming More Cynical About The Whole Advertising And Marketing Process.

The Trouble With The New World We Have Watched Being Created Over The Past Decade Is That It Sees No Further Than Money. People Have Always Been Obsessed With Money, Of Course - Greed Is As Old As History. But When The Institutions That Govern All Our Lives Forget There Was Ever Anything Else, Then It Gets Dangerous.

For Me, Campaigning And Good Business Is Also About Putting Forward Solutions, Not Just Opposing Destructive Practices Or Human Rights Abuses.