I Think That Notion Of Being A

So That’s Our Approach. Very Simple, And We’re Really Shooting For Museum Of Modern Art Quality. The Way We’re Running The Company, The Product Design, The Advertising, It All Comes Down To This: Let’s Make It Simple. Really Simple.” Apple’s Design Mantra Would Remain The One Featured On Its First Brochure: “simplicity Is The Ultimate Sophistication.

I Had No Idea What I Wanted To Do With My Life And No Idea How College Was Going To Help Me Figure It Out.

If You Want To Be A Great American, You Have Got To Understand Ben Franklin, Thomas Jefferson, George Washington, How The American Revolution Happened. I Think If You Want To Be A Good Citizen Of The Digital Age, It Helps To Feel Comfortable With Both The People And The Ways Of Thinking That Created The Digital Revolution.

Not Playing By The Rules, Not Seeing Things Conventionally, That's The Heart Of Who He [ Steve Jobs] Is, And He Does It In Small Ways Of Everyday Rebellion Just Almost To Assert Who He Is, Like Not Putting A License Plate On His Car.

I Think That's Exactly What Silicon Valley Was All About In Those Days. Let's Do A Startup In Our Parents' Garage And Try To Create A Business.