I Think Of Choosing As A... Both

We Are Often In Society Told To Make Decisions In One Of Two Ways. We're Either Told "use Your Gut, Just Go With How You Feel About It And Let That Guide You," Or We're Told To Use Reason - Some Very Deliberative Methodical Process Of Pros And Cons And Really Thinking It Through.

In Reality, Many Choices Are Between Things That Are Not That Much Different. The Value Of Choice Depends On Our Ability To Perceive Differences Between The Options.

So Most Of The Time When We Are Confronted By More, Rather Than A Few, Choices We're Often Novices And So We Don't Really Know How To Differentiate These Various Options.

The Quality Of Health Care Continues To Improve, And People Are Living Longer, But These Developments Mean That We're Likely To Eventually Find Ourselves In A Situation In Which We're Forced To Make Difficult Choices About Our Parents, Other Loved Ones, Or Even Ourselves That Ultimately Boil Down To Calculations Of Worth And Value.

We Do The Same Thing In Our Own Lives, Embracing Information That Supports What We Already Prefer Or Vindicates Choices We Previously Made.after All, It Feels Better To Justify Our Opinions Rather Than Challenge Them, To Contemplate Only The Pros And Relegate The Cons To The Back Of Our Minds. However, If We Want To Make The Most Of Choice, We Have To Be Willing To Make Ourselves Uncomfortable. The Question Is, If We Are Willing, How Exactly Do We Go About Fortifying Ourselves Against These Biases?