I Think In The Nfl Knowledge Is

I Was Kicked Out Of School One Year For Streaking.

When We Started Nfl Films, There Were No Focus Groups, There Were No Demographic Studies, There Were No Surveys. Every Decision That We Made, We Made With Our Hearts, Not With Our Heads. And, In The Very Beginning, We Really Didn't Even Have A Business Plan.

I've Always Been Fascinated By Picasso And How He Would Look At A Single Image Through Multiple Perspectives And From Separate Moments In Time. He Would Look At A Woman's Face And He Would See Almost A Three-dimensional Look Even Though It Was A Flat Canvas. I Thought, Well Why Couldn't We Do The Same Thing With A Football Play?

When My Father Bid $5,000 For The 1962 Championship Game, That Was A Huge Amount. It Was Double The Bid The Year Before. Pete Rozelle Was Flabbergasted. Who Was This Guy Who Was Willing To Spend So Much Money On What Seemed Like Relatively Worthless Rights To The Nfl Championship Game?

I Never Thought Of What I Was Doing As A Way To Sell The Nfl. I Was Making Movies About A Sport That I Loved, About Players And Coaches That I Respected. I Wanted To Convey My Love Of The Game Through Film. And Most Artists Convey Their Love Through Art. And My Art And My Love Was Expressed Through Film.