I Never Wanted To Be A Businessman,

What's The Most Critical Factor In Any Business Decision You'll Ever Have To Make? Basically, It Boils Down To This Question: If This All Crashes, Will It Bring The Whole House Tumbling Down Like A Pack Of Cards? One Business Matra Remains Embedded In My Brain - Protect The Downside.

I Cannot Remember A Moment In My Life When I Have Not Felt The Love Of My Family. We Were A Family That Would Have Killed For Each Other - And We Still Are.

Throughout My Business Life I Have Always Tried To Keep On Top Of Costs And Protect The Downside Risk As Much Possible. The Virgin Group Has Survived Only Because We Have Always Kept Tight Control Of Our Cash. But, Likewise, I Also Know That Sometimes It Is Essential To Break These Rules And Spend Lavishly.

Success Cannot Be Measured In Wealth, Fame Or Power, But By Whether You Have Made A Positive Difference For Others.

The Entrepreneurs Who Succeed Usually Want To Make A Difference To People’s Lives, Not Just Their Own Bank Balances.