I Never Set Out To Do The

Starbucks Was Founded Around The Experience And The Environment Of Their Stores. Starbucks Was About A Space With Comfortable Chairs, Lots Of Power Outlets, Tables And Desks At Which We Could Work And The Option To Spend As Much Time In Their Stores As We Wanted Without Any Pressure To Buy. The Coffee Was Incidental.

Don't Quit. Never Give Up Trying To Build The World You Can See, Even If Others Can't See It. Listen To Your Drum And Your Drum Only. It's The One That Makes The Sweetest Sound.

We Call Them Leaders Because They Go First, Because They Take The Risk Before Anybody Else Does, Because They Will Choose To Sacrifice So Their People Will Be Safe And Protected.

Employees Represent An Opportunity To Inspire Not A Burden To Carry.

A True Friend Is Someone With Whom Protocol Is No Longer Necessary.