I Never Have A Thematic Intention At

I Think It's Relatively Easy For People To Accept Something Like Telepathy Or Precognition Or Teleplasm Because Their Willingness To Believe Doesn't Cost Them Anything. It Doesn't Keep Them Awake Nights. But The Idea That The Evil That Men Do Lives After Them Is Unsettling.

You Cannot Friend A Hawk, They Said, Unless You Are A Hawk Yourself, Alone And Only A Sojourner In The Land, Without Friends Or The Need Of Them.

Americans Are Apocalyptic By Nature. The Reason Why Is That We've Always Had So Much, So We Live In Deadly Fear That People Are Going To Take It Away From Us.

A Campaign, Like A Brand, Is Not Just A Number Of Bits Put Together - A Claim Here, A Pack Shot There, A Reason Why Somewhere Else. If We Try To Produce It By The Atomistic Approach, We Will End Up With A Sort Of Identikit Brand. It Will Be A Perfect Description Of The Structure Of The Brand, As The Identikit Can Describe The Contours Of The Face. But It Won't Be The Same Thing. The Brand Will Never Come To Life.

My Childhood Was Pretty Ordinary, Except From A Very Early Age, I Wanted To Be Scared. I Just Did. I Was Scared Afterwards. I Wanted A Light On, Because I Was Afraid That There Was Something In The Closet. My Imagination Was Very Active, Even At A Young Age.