I Gave Someone A Perverse Argument Not So Long Ago About Why Advertising Is Better Than Movies. You Want To Hear It? Movies Operate From A Really Disingenuous Premise, That People Are Heroes. I Know A Lot Of People And Have Had An Opportunity Over The Years To Observe Them. Are They Heroes...? Let's Put It This Way. Advertising Tries Something Simpler And More Believable: Products As Heroes. I Guess The Idea Is: When All Else Fails, Put Your Faith In Conditioner.

-Errol Morris

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I Gave Someone A Perverse Argument Not

Errol Morris

I Gave Someone A Perverse Argument Not So Long Ago About Why Advertising Is Better Than Movies. You Want To Hear It? Movies Operate From A Really Disingenuous Premise, That People Are Heroes. I Know A Lot Of People And Have Had An Opportunity Over The Years To Observe Them. Are They Heroes...? Let's Put It This Way. Advertising Tries Something Simpler And More Believable: Products As Heroes. I Guess The Idea Is: When All Else Fails, Put Your Faith In Conditioner.

Topic

Hero

Opportunity

Long Ago

You Can Think Of My Films As Cautionary Tales, But You Might Even Think Of Them As Despairing Tales, Because At Least In A Cautionary Tale, You Have This Idea That By Listening To The Story You Can Assure A Better Outcome. Whereas I'm Not At All Convinced That's The Case. In Fact, If Anything, I'm Convinced That It's The Opposite.

Thinking

Opposites

Ideas