I Gave Someone A Perverse Argument Not So Long Ago About Why Advertising Is Better Than Movies. You Want To Hear It? Movies Operate From A Really Disingenuous Premise, That People Are Heroes. I Know A Lot Of People And Have Had An Opportunity Over The Years To Observe Them. Are They Heroes...? Let's Put It This Way. Advertising Tries Something Simpler And More Believable: Products As Heroes. I Guess The Idea Is: When All Else Fails, Put Your Faith In Conditioner.

-Errol Morris

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I Gave Someone A Perverse Argument Not

Errol Morris

I Gave Someone A Perverse Argument Not So Long Ago About Why Advertising Is Better Than Movies. You Want To Hear It? Movies Operate From A Really Disingenuous Premise, That People Are Heroes. I Know A Lot Of People And Have Had An Opportunity Over The Years To Observe Them. Are They Heroes...? Let's Put It This Way. Advertising Tries Something Simpler And More Believable: Products As Heroes. I Guess The Idea Is: When All Else Fails, Put Your Faith In Conditioner.

Topic

Hero

Opportunity

Long Ago

If Someone Tells You That George Bush Is Not The 43rd President Of The United States, They Might Be Engaged In Wishful Thinking, Or Denial, But If They Make That Claim, It's Either True Or False! And You Can Assess That, Regardless Of Whether There's An Omniscient Narrator, Or An Unreliable Narrator, Or It's Shot In Vérité, Or It's Manipulated, It's Agitprop, Whatever! It Makes No Difference! It's A Style!

Thinking

Style

President