I Don't Think I'm A Risk-taker. I Don't Think Any Entrepreneur Is. I Think That's One Of Those Myths Of Commerce. The New Entrepreneur Is More Values-led: You Do What Looks Risky To Other People Because That's What Your Convictions Tell You To Do. Other Companies Would Say I'm Taking Risks, But That's My Path - It Doesn't Feel Like Risk To Me.

-Anita Roddick

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I Don't Think I'm A Risk-taker. I

Anita Roddick

I Don't Think I'm A Risk-taker. I Don't Think Any Entrepreneur Is. I Think That's One Of Those Myths Of Commerce. The New Entrepreneur Is More Values-led: You Do What Looks Risky To Other People Because That's What Your Convictions Tell You To Do. Other Companies Would Say I'm Taking Risks, But That's My Path - It Doesn't Feel Like Risk To Me.

Topic

Business

Thinking

People

Quite Apart From Anything Else, My Experience Is Trying To Change Things For The Better Makes You Feel Better, Healthier. Humans Are Communicative Animals: When You Do Good In A Community, The Benefits Eventually Get Back To You.

Communication

Feel Better

Animal